Conservation Marketing Working Group
The SCB Conservation Marketing and Engagement Working Group (ConsMark) is a global community of academics, practitioners, and other professionals with shared goals around biodiversity and environmental conservation. Established in 2014, ConsMark is dedicated to promoting the awareness, acceptance, and use of scientifically-supported marketing techniques and strategies within the Society and the discipline of Conservation.
- Angelique Hjarding is the winner of the first ever ConsMark Building Nature’s Brand (Brandy) Award! Read about Angelique and see here for more details on the Brandy Award.
- ConsMark releases its Six-Month Progress Report
- SCB President James Watson highlights Conservation Marketing in an interview to National Geographic about the latest International Congress for Conservation Biology
The session entitled: Conservation Marketing: a new path to understanding and influencing human behaviour co-organized by ConsMark Co-chair Diogo Veríssimo was very well received by the ICCB participants in Montpellier