Working Group Roundup: Conservation Marketing

This year has been a busy one for the Conservation Marketing & Engagement Working Group (ConsMark). Not only did they hold events at the European and North American Section meetings, but it held its first international congress this year from 25-27 October at the George Mason University campus in Arlington, Virginia, USA.

The congress drew nearly 200 people from around the world and kicked off with multiple workshops on designing, implementing, and evaluating conservation marketing programs. These were followed by a series of symposia and sessions with the topics of talks ranging from art, social science, marketing, and biology; all with the goal of changing public perceptions and behaviors. The three day congress truly featured a trans-disciplinary lineup! The full program of activities can be viewed here.

During the conference, the working group presented its second ever “Building Nature’s Brand” (a.k.a. Brandy) award, which recognizes unique contributions made in using marketing tools to increase public engagement and achieve conservation goals. This year’s Brandy was awarded to Paul Butler for both his direct involvement in conservation marketing campaigns and the hundreds of conservation leaders he’s trained and inspired along the way. More about the award and Paul’s nomination can be found here.

The energy and level of discussion at the congress demonstrates a growing interest in learning about conservation marketing and applying it to small and large projects across the world that is truly awe-inspiring. It also gives the ConsMark Working Group a lot to consider as we reflect on the congress and begin to plan for 2019.

And we need YOU to help us drive the working group forward! ConsMark is seeking nominations for Vice-President (to transition to President after one year), Treasurer, and Communications Officer to start in January 2019. Information on how to submit a nomination, including self-nominations, can be found here.

The ConsMark Working Group is in an exciting time of growth and we look forward to having you join the board of directors to continue meeting the needs of our members.